Scaling from $2M to $12M ARR in 18 Months

CloudSentry had strong product-market fit but was hitting a growth ceiling. Sales cycles were unpredictable, CRM data was unreliable, and the team had no clear view of pipeline health. The CEO needed a scalable revenue engine — fast.

We rebuilt the CRM from the ground up, implemented a structured sales methodology, and introduced weekly pipeline reviews with data-driven forecasting. I also redesigned the sales territories and compensation plans to align with company goals.

Within 18 months, CloudSentry grew from $2M to $12M ARR. Sales cycle dropped from 52 to 28 days, win rates improved from 24% to 42%, and forecast accuracy reached 92%. The RevOps framework we built became the foundation for their next growth phase.